Faq's

Pricing

• Since the material is lighter, why can't it be sold cheaper? 
  • There are additional costs to ClarkWestern to process the steel, such as providing third party certification, etc. Combine this with the productivity and safety benefits for the contractor and an argument can easily be made that the price should be higher. In fact, focus groups suggested it could be higher.
• Is “at the same price” temporary?  
  • The market will dictate the price.  Our intent is to offer UltraSTEEL™ at a competitive market price.  We cannot control how the market will react or position itself as it relates to UltraSTEEL™.